2017 MRA Conference & Trade Show



Marine Recreation Association’s 46th Annual Educational Conference and Trade Show

October 23 – 25, 2017

Hyatt Regency Monterey Hotel & Spa
Monterey, CA
Embracing Change
The Marine Recreation Association’s 46th Annual Educational Conference & Trade Show will be held this year at the luxurious Hyatt Regency Monterey Hotel & Spa overlooking spectacular Monterey Bay vistas.

This year’s theme will be Embracing Change ... like a grain of sand creates a pearl in an oyster, the marine industry must focus on the positive possibilities of change in an evolving environment.

The Conference will feature seminars and presentations covering key marine industry management, operations, and marketing concerns, focused on enhancing customer satisfaction, improving guest services and operations, and optimizing regulatory compliance and fiscal results. An extensive marine Trade Show will feature leading industry vendors and contractors exhibiting a broad range of the latest technology, products, and services—the perfect opportunity for marine industry professionals to meet and share effective strategies and experiences dealing with an ever-evolving business environment.

Special hotel rates are being offered to attendees from October 20th to the 27th, providing an extended opportunity to enjoy the nearby ambiance of Carmel, Big Sur, 17 Mile Drive, and the spectacular Pacific Ocean coastline.

The three day Conference will kick off on Monday, October 23rd, with three special events:
  • The “Introduction to Marina Operations” seminar, designed to enhance industry knowledge and skills for new marina and boatyard owners, managers, and employees.
  • The 5th Annual MRA Marina & Boatyard Tour will visit the Santa Cruz Port District Marina and Santa Cruz Harbor Boatyard to learn about their unique operations and services.
  • The 23rd Annual MRA Golf Tournament will tee off at the Del Monte Golf Course, a world-class Pebble Beach Resorts attraction, originally designed and built in 1897 in the verdant hills overlooking Monterey.
A Welcome Reception will be held for all attendees and guests in the Conference Trade Show Pavilion at the Hyatt Regency Hotel conference center. Regular Conference seminars, Trade Show exhibits, and other events will continue Tuesday through Wednesday, with an evening of special entertainment, food, and beverages Tuesday night.


Location
Hyatt Regency Monterey Hotel & Spa on Del Monte Golf Course
1 Old Golf Course Road
Monterey, CA 93940-4908
831.372.1234

Nestled in 22 acres of soaring Monterey Pines, the Hyatt Regency Monterey Hotel and Spa on Del Monte Golf Course is a destination hotel providing the most discerning traveler with the quintessential Monterey experience. Its Central California Coast location offers guest close proximity to downtown Monterey, Monterey Airport and easy access to some of the Peninsula’s most well-known attractions.

Designed to reflect the beauty of the outdoors, each of these sophisticated guestrooms features elegant furnishings created from natural materials and soothing earth tone colors, as well as Hyatt’s signature Grand Bed™, fitted with sumptuous linens, plush pillows and duvets over a pillow top mattress. A modern and spacious bathroom welcomes you with an open shower, marble flooring and countertops, raised sink, modern backlit mirrors. Your stay in these relaxing accommodations are further enhanced with amenities such as multi-functional work area with Wi-Fi technology, flat panel high definition televisions, iHome stereo with iPod® docking station and full-length mirror.

TusCA Ristorante transforms the season’s freshest finds into delicious treats the whole family will love! TusCA Ristorante at the Hyatt Regency Monterey Hotel and Spa in Monterey, California, offers a seasonal menu that is sure to delight any palate. A large selection of new vegetarian and gluten-free menu items are also sure to please discriminating tastes. TusCA offers California-inspired cuisine and specialty pizza and pasta dishes baked in our wood-burning oven that is the centerpiece of our spectacular demonstration kitchen.

Hyatt proudly offers food options that are good for Hyatt guests, good for the community and good for the planet. We serve food from natural, local and sustainable sources. And, we always strive to honor the individual requests of our guests. It’s why our menus feature a wealth of healthful options alongside our more indulgent ones. And our children’s menus are perfectly selected and proportioned to encourage children to eat healthy and well.

Voted the Monterey Peninsula’s best sports bar 14 years in a row, Knuckles Sports Bar is not only the place to be for sports with its 24 high-def TVs, but for steaks and salads, burgers and Buffalo wings, plus 20 beers on tap, pool table and video games for the kids.

You can start your day sipping a Starbucks® coffee and enjoy quick bite in the morning fresh from The Market, our newest coffee bar and grab and go storefront located in the lobby.

A light lunch menu and evening offerings are also always available at Fireplace Lounge. Enjoy an intimate setting, all overlooking the Pebble Beach Company’s Del Monte Golf Course.

Stay active with the Pebble Beach Company’s championship Del Monte Golf Course next door, 24-hour fitness center, tennis courts, pool & hot tubs and a 12,000-square-foot full-service luxury spa.

The resort is just minutes away from Downtown Monterey, Cannery Row, Fisherman’s Wharf, Pebble Beach and the natural beauty of Big Sur.

Take advantage of this special offer. Book your room now as space will sell out. Don’t miss out on this once-in-a-lifetime opportunity.

  
Hotel Information
Special Rates for MRA Members
The special pricing for MRA members is $199 plus tax for single and double occupancy rooms from Friday, October 20, 2017 to Friday, October 27, 2017. Triple occupancy is $224 plus tax and quadruple occupancy is $249 plus tax.

Reservations must be received by Friday, September 22, 2017. After that, conference rates and room availability are not guaranteed. Cancellation of reservations must be done 48 hours before arrival, early departures and no-shows will be charged the first night’s fee plus tax to the credit card on file. To make a reservation, please call 888.421.1442, in order to receive the special room rate, members must use MRA or Marine Recreation Association as the discount code. or visit https://aws.passkey.com/go/2017MarineRecreationAssn.
  
23rd Annual MRA Golf Tournament
Tee Time: 9:30 a.m., Monday, October 23, 2017
Del Monte Golf Course
Pebble Beach Company
1300 Sylvan Road
Monterey, CA 93940

The $140/person tournament fee includes green fee, cart, drink tickets, and a $10 food voucher. A best-ball, scramble format is typically followed. Awards will be given at the Monday night Welcome Reception.

An Enduring Favorite Since 1897
Del Monte is a landmark course that has played an instrumental role in popularizing golf out West since its inception in 1897. The birthplace of the California State Amateur and the oldest course in continuous operation west of the Mississippi retains much of that classic charm today, challenging the game’s best golfers with its small, sloping, old-school greens. The venerable layout brings out of bounds into play on more than half its holes, and puts a premium on placing the ball below the hole with well-bunkered greens that are often pitched strongly from back-to-front.

Originally designed as a nine-hole course in 1897 by Charles E. Maud and expanded to 18 holes in 1902, Del Monte promptly attracted the game’s best players. The course’s Del Monte Championship was so highly regarded that many considered the champion to be the best golfer in the state. When the California State Amateur was founded in 1912, Del Monte was the natural choice to host it. Del Monte was also selected to host the 1916 Western Amateur, marking the first time one of the era’s biggest national amateur events was played west of Colorado.

Del Monte annually stages the professional Monterey Open and amateur Monterey City Championship, and has regularly tested PGA, LPGA and Champions Tour players as a previous host of the Pebble Beach Invitational and First Tee Open.
  
Marina Tour
5th Annual Marina and Boatyard Tour
Transportation for the Tour will depart at 9:30 am, Monday, October 23, 2017
Santa Cruz Harbor
35 5th Avenue
Santa Cruz, CA 95062
831.475.6161

Tour transportation cost is $35 per person. Attendees will visit Santa Cruz Harbor’s marina and boatyard operation and gain valuable insight into their operations, facilities, and customer service practices.

Santa Cruz Small Craft Harbor, 135 5th Avenue, Santa Cruz, CA 95062
Santa Cruz Port District, an independent special district government, operates the Santa Cruz Small Craft Harbor. Santa Cruz Harbor features +800 slips, 200 dry storage and rack storage spaces;

Photo: Tom Barrett
guest berthing; launch ramp, commercial fishery; public beach, piers and RV park. 24 docks were demolished and replaced following the March 2011 tsunami event. Docks were reconstructed to current codes and standards, providing 30-50 amp electrical service, dockside fire suppression system and water supply. Santa Cruz Port District performs annual maintenance dredging of its entrance channel and inner harbor fairways and berths which is accomplished by an in-house crew. Its new $5 million dredge Twin Lakes was put into service in 2016. Santa Cruz Harbor is home to more than 40 concession operated businesses, including 5 restaurants, skippered and bare boat charters, kayak and SUP rentals, retail and office space.

Santa Cruz Harbor Boatyard, 495 Lake Avenue, Santa Cruz, CA 95062
Santa Cruz Harbor Boatyard operates as a “Do It Yourself” facility, open daily. Boat owners or independent contractors registered with the Port District are permitted to perform vessel repairs and maintenance in the yard. Santa Cruz Harbor Boatyard staff schedules and performs haul-outs, schedules lay days and ensures yard safety and environmental compliance.
  
Introduction to Marina Operations
Seminar sessions will run from 9:45 am to 3:00 pm on Monday, October 23, 2017 Hyatt Regency Monterey Hotel & Spa on Del Monte Golf Course, 1 Old Golf Course Road, Monterey, CA 93940-4908 831.372.1234

The cost for this important series of introductory seminars is $89 per attendee and includes lunch. The morning session will cover Introduction to Basic Marina Operations: Policies & Practices, discussing such topics as boatyard and marina best management practices, leasing and administrative policies and practices, and providing top-flight customer service. The afternoon session will provide critical information related to Basic Marina Safety & Maintenance, including how to assess and manage risk in a marine environment, marina and boatyard maintenance and safety policies and practices, and emergency management planning and practices. This is a session that all new marine industry managers and key employees should plan to attend.
  
2017 MRA Conference & Trade Show Registration
Registration Fees
Registration fees for the 46th Annual MRA Educational Conference and Trade Show are listed below for both members and non-member attendees. Regular Conference events and activities will begin at 8:00 am Tuesday, October 24 and conclude at 3:00 pm Wednesday, October 25, 2017. All attendees are invited to attend the Welcome Reception at 6:00 pm Monday, October 23. Sign up now to join us in Embracing Change ...


  First Person  
Member/NonMember
  Additional Person  
Member/NonMember
If postmarked by 7/21/17If postmarked by 7/21/17
$504/$615$409/$429
After 7/21/17After 7/21/17
$569/$674$429/$464

First time attendee rate is $464 for MRA members and $564 for Non-Members.


The conference will conclude at 3:00 pm on Wednesday, October 25, 2017.