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April E Newsletter 2022

 
April 2022
 
California Boating Congress Returns In-Person
Industry Leaders Gather at State Capitol
 
For the first time since the outset of the COVID-19 pandemic, members of California’s recreational boating and recreational fishing community gathered in-person at the California Boating Congress. This annual event at our State Capitol of Sacramento serves as the industry’s leading advocacy day, providing industry leaders the opportunity to mix and mingle among State Legislators, Governor Newsom’s Cabinet Secretaries and Department Directors, and government regulators. It is the premiere event at which industry leaders have the opportunity to learn about current and prospective public policies that impact boating and fishing, and most importantly, an opportunity to communicate directly with key government decision makers. It provides us a voice in the political process.
 
The two-day event, began with an evening reception, followed the next day by presentations, lunch and additional meetings with State Legislators. The host of major speakers attending the CBC was a strong indication that our State’s political leadership recognize that the guests attending the conference are major stakeholders in the development of public policy.
Underscoring this point, Assemblymember Marie Waldron presented the CBC with a resolution drafted by the State Assembly that reads, “…the California Boating Congress is deserving of special recognition and the highest commendations.”
 
The major participants included Secretary Wade Crowfoot of the California Natural Resources Agency, Armando Quintero, Director of Parks and Recreation, Acting Director Ramona Fernandez of the Division of Boating and Waterways (DBAW) and David Quiros, Manager of Freight Technology and Commercial Harbor Craft at the California Air Resources Board.
 
Harbor Craft Regulations
 
David Quiros, representing CARB provided a presentation on the harbor craft engine emission reduction regulations adopted this past May. As the guests knew, the regulations come with controversy. Beginning in 2023, all diesel operated harbor craft will begin an aggressive compliance schedule that require existing vessels to replace their engines with lower emission Tier 4 engines with diesel particulate filters. Many vessels owners, including commercial passenger sportfishing boats (sportfishing/whale watching), ferries, tugboats and barges are concerned that the mandated engine technology is not structurally or economically infeasible, nor certified as safe by the U.S. Coast Guard. The economic feasibility of the regulations now rest with the State Legislature which, historically, has underfunded engine replacement grant programs. If there is insufficient funding, many boat owners will not be able to replace engines, much less finance new vessels.
 
Mr. Quiros also provided a prospective view of regulations that will impact harbors and marinas. Effective January 2023, vessels will be required to use bio-diesel fuel and by 2045, the Governor’s zero-emission mandate will be in effect, requiring vessels to be powered by electrical motors. Questions remain as to whether marinas and harbors will have the type of infrastructure and access to electricity grids needed to ensure the successful transition from fossil fuels to electricity without significant economic consequences.
 
30 x 30 Mandate
 
Secretary Crowfoot gave his presentation largely around the latest regulatory efforts from the Governor’s Executive Order on 30 x 30. Like any major effort to conserve land and water there are hundreds of stakeholders with major potential impacts. He emphasized his open-door policy, everyone has a seat at the table – but also reminded the group that he was given a charge from the Governor to carry out that order in the most inclusive manner he can. Right after the conference the latest iteration of his Agency’s work was posted. On April 24th, the Secretary presented the Agency’s work thus far entitled: California Pathways to 30x30 and Natural Working Lands Climate Smart Strategy Overview. The Secretary and his team took questions from impacted communities including boaters. Access to water is the crux of the concern from many that make a living in and around our waters and ensuring fair and equitable access is a primary thrust of CBC attendees comments at the conference and before the Agency. The presentation can be viewed on YouTube (click here).
 
Recreational Fishing License Reform
 
Mark Smith, a lobbyist who represents the Coastal Conservation Association-CA and Marko Mlikotin, former executive director of the California Sportfishing League, addressed the guests during lunch, informing them that long-awaited recreational fishing license reform is underway. In 2021, Assembly Bill 817 (Woods) was signed into law, establishing a recreational fishing license that is valid a full 365-days from the date of purchase. This law will go into effect upon the completion of necessary regulations by Department of Fish and Wildlife by April 2023. As it stands today, California’s fishing license is among the costliest in the country and expires December 31st of every year, regardless of when it is purchase. Because of its diminishing value late in the year, fishing license sales have been declining for decades, undermining outdoor tourism and recreation.
California Division of Boating and Waterways (DBAW)
 
Digging into the details at DBAW and Parks. Director Quintero and DBAW acting Director Fernandez discussed public access to the waterways and the ad-hoc committees created by DBAW to provide a venue for boaters and stakeholders to vet issues of importance to the boating community. As a result of last year’s fight to hold the line on boating fee increases the Division is charged with producing fund solutions to the chronic budget shortfalls at the Division. Interesting discussions have taken place during these committee meetings and all ideas are welcome and encouraged. 
Take a look at the work the Ad Hoc committees have done and please participate in this process going forward by clicking here Commission Meetings (ca.gov).
 
The resolution presented by Assemblymember Marie Waldron (R-Escondido) calls out the participants and the economic power of recreational boating in California. Asm. Waldron kicked off the gathering of over 80 and spoke of her 10 years serving in the Assembly and her support for boating through legislation.
Often overlooked, but one of the reasons we invite Legislators to speak to us is to engage them one on one. With the new legislative office building just coming on-line we opted to bring the meetings to us. Former Republican Leader Marie Waldron (once a certified water taxi operator), Majority Leader Mike McGuire (Chair of the Joint Commission on Fisheries and Aquaculture), Senator Jim Nielsen - the Dean of the Senate , Assemblymember Tasha Boerner Horvath of San Diego and
Senator Brian Jones rounded out a parade of lawmakers that made their way to the Hyatt Hotel to meet and confer with CDC attendees.
 
Conclusion
 
The success of the event underscores the importance of political engagement, a process that does not occur just two-days a year. We would like to extend a special thanks to our guests for attending!
 
NOTICE OF TOUR AND MEETING BOATING AND WATERWAYS COMMISSION
 
NOTICE IS HEREBY GIVEN that the Commission, pursuant to Section 82.4 of the Harbors and Navigation Code and pursuant to other applicable law, will conduct a tour on Wednesday, May 4, 2022, and will hold a meeting on Thursday, May 5, 2022, according to the following schedules:
Boating and Waterways Commission Tour Wednesday, May 4, 2022
 
Beginning: 9 a.m. – until adjournment.
 
Address: Four Points by Sheraton
Ventura Harbor Resort
1050 Schooner Drive
Ventura, CA 93001
 
Tour of: Channel Coast
 
Ending at: Ventura Harbor
1603 Anchors Way
Ventura, CA 93001
 
Tour Information: The Boating and Waterways Commission will conduct a tour as detailed on the attached Tour Agenda, which may also be found at www.parks.ca.gov/notices. The tour is open to the public. Tour participants will meet at the Four Points by Sheraton Ventura Harbor Resort, 1050 Schooner Drive, Ventura, CA 93001 at 9:00 a.m. Members of the public shall provide their own transportation. The tour group will travel the Channel Islands Coast. The tour will last approximately 6.0 hours. Layered clothing, sturdy footwear, hats or caps, and sunscreen are recommended. Participants are encouraged to be prepared with sufficient food and water supplies.
 
While an RSVP is not required to attend the tour, we encourage you to RSVP at (916) 902-8799 if you will be attending the tour. You may still attend the tour if you have not provided your RSVP.
 
NOTICE IS ALSO HEREBY GIVEN that the Boating and Waterways Commission will take action on the Regular Meeting Agenda, which may be found at www.parks.ca.gov/notices. If individuals are unable to obtain information through this source, please contact the Boating and Waterways Commission at (916) 902-8799. Referenced materials may undergo modification and will be available to the public as changes are made.
 
Boating and Waterways Commission Meeting May 5, 2022
Beginning: 9:00 a.m. – until adjournment.
 
Address: Four Points by Sheraton Ventura Harbor Resort Clipper North Room 1050 Schooner Drive Ventura, CA 93001
Live Webcast – www.cal-span.org.
 
For virtual participation and to provide public comment, please register on Zoom.
 
The meeting sessions are open to the public and accessible to people with disabilities. If you need specific accommodations, please call (916) 902-8799.
 
NOTICE IS GIVEN that any person who wishes to file written comments on any subject on the agenda(s) must submit them to: Attn. Ramona Fernandez, P.O. Box 942896, Sacramento, CA, 94296, by 12 p.m. (noon) on Wednesday, April 27, 2022. The public may present oral statements or arguments at the hearings when the matter is to be heard before the Commission. Inquiries may be directed to Megan Russell at (916) 902-8799, or email Megan.russell@parks.ca.gov, or by U.S. Mail to Megan Russell, P.O. Box 942896, Sacramento, CA, 94296. Notice and agendas for commission meetings are available at parks.ca.gov/notices. The meeting will be live webcast with archived video provided after the meeting at www.cal-span.org.
 
TOUR AGENDA
May 4, 2022
Convene at 9:15 a.m.
Four Points by Sheraton
Ventura Harbor Resort
1050 Schooner Drive
Ventura, CA 93001
 
1. Santa Barbara Harbor
132 Harbor Way Santa Barbara, CA 93109
 
2. San Buenaventura State Beach
911 San Pedro Street
Ventura, CA 93001
 
3. Channel Islands Harbor
3141 S Victoria Avenue
Oxnard, CA 93035
 
4. CSU Channel Islands Boating Center
3880 Bluefin Circle
Oxnard, CA 93035
 
5. Ventura Harbor
1400 Anchors Way Drive
Ventura, CA 93001
6. Adjournment.
 
Anticipated Length of Tour: 6.0 hours
 
California Releases Visionary Roadmap to Conserve
 
On April 22, 2022, in celebration of Earth Day, California released a groundbreaking document detailing the state’s approach to conserving 30 percent of our lands and coastal waters by 2030. In the face of a rapidly changing climate and unprecedented threats – year after year of extreme wildfire, the longest and most severe drought in our state’s history, the decimation of kelp forests along our northern coastline – Pathways to 30×30: Accelerating Conservation of California’s Nature provides strategies and opportunities for protecting biodiversity, fighting climate change, and enhancing access to nature for all Californians. It also makes California the first place in the world to set forth an actionable roadmap for achieving the ambitious “30×30” global target.
 
OPC has been honored to coordinate closely with California Natural Resources Agency leadership on the coastal and ocean components of Pathways to 30×30. Currently, the state estimates that 16% of coastal waters are conserved. Moving forward, OPC will be working with California Native American tribes, the research community, other state and federal agencies, and coastal stakeholders – including environmental organizations and fishing communities – to conserve an additional half a million acres of coastal waters by implementing science-based protections that address the most serious threats to coastal and ocean biodiversity.
 
Pathways to 30×30 is more than a policy document. For OPC, it is a call to action that inspires us in the face of daunting challenges. Meeting the 30×30 target will help us realize our vision for the future: a California where our iconic marine habitats and species are safeguarded in perpetuity, where our coastal communities and local fisheries are thriving, and where people of all backgrounds can enjoy a healthy coast and ocean. We look forward to the work ahead.
 
Discover Boating Unveils New Campaign with Invitation to ‘See You Out Here’
Discover Boating, powered by NMMA and the Marine Retailers Association of the Americas, debuted its 2022 campaign last night during the Discover Boating® Miami International Boat Show®’s Opening Night Industry Bash. The campaign, set to launch this spring, features the theme, “See You Out Here,” creating a unifying voice and addressing the changing interests of boaters and prospective boaters.
The industry’s brand strategy remains steadfast and three-fold: Invite the next generation; retain the influx of new boaters; and engage legacy boat owners. To address these needs, Discover Boating has been working behind the scenes to evolve the brand, alongside a new agency partner, Cutwater, while maintaining momentum in 2021 and successfully attracting more than 5 million unique visitors to Discover Boating websites for the first time in its 17-year history.
“Our new campaign is an invitation to boaters and those interested in exploring boating, to join us on the water and experience the adventures and joy that only boating can provide,” said Ellen Bradley, senior vice president of NMMA. “We learned through extensive research of legacy, new and prospective boater behaviors and motivations that their interest isn’t on the boat but where it takes you. Those learnings informed our creative approach and all aspects of our new campaign.”
With the shift in the make-up of the U.S. population, boaters too are increasingly diverse. Growth segments for boating, especially among the younger set (18-34), look and behave differently than traditional boaters. They are more likely to be ethnically, racially and attitudinally diverse. To attract and engage this generation, Discover Boating is welcoming them by sharing stories of boaters across the country who come from similar backgrounds or have similar interests.
Boaters featured in the new campaign include:
  • Khristian Rousseve: Fishing runs in this 19 year old’s family and he was inspired by his father’s and grandfather’s passion for the sport, leading him to become the first African American to receive a bass fishing scholarship to Louisiana State University and the state of Louisiana.
  • Cindy and Jana Zontek: Lifelong adventurers, this couple includes a licensed boat captain at the helm who considers boating more than a vocation—it’s a lifestyle filled with freedom and joy.
  • Andy Mann: An avid boater, National Geographic ocean and adventure photographer, and marine conservationist whose imagery and advocacy is helping tell the story of our rapidly changing planet.
Added Bradley, “Seeing yourself on a boat and getting a feel for the larger boating community makes a significant impact on whether or not you feel welcome.”
To reach current and nexgen boaters, the campaign’s marketing mix features advertising, digital and social content, influencer partnerships, experiences, and PR. This includes the launch of a robust media buy across Google search, Instagram, Facebook and YouTube, and exciting partnerships such as TikTok, Vice, ESPN, Ebony, CTV and Telemundo.
Stay tuned for further campaign details leading up to the creative campaign launch this spring.
 
2021 Operation Dry Water Annual Report
 
National Boating Under the Influence Campaign
 
More than 600 impaired operators were removed from the nation's waterways over the 2021 Operation Dry Water heightened boating under the influence (BUI) awareness and enforcement weekend. Over the course of the campaign's three-day weekend, July 2 – 4, more than 7,500 law enforcement officers from over 550 local, state and federal law enforcement agencies were on patrol as part of the Operation Dry Water (ODW) initiative.
 
The National Association of State Boating Law Administrators (NASBLA) recently published the 2021 Operation Dry Water Annual Report. This report includes additional details on the enforcement results, the campaign's media exposure, and highlights from the 2021 weekend. The annual report also features the campaign's awareness and outreach efforts, in addition to an overview of the 2021 Operation Dry Water national awards recipients.
 
Sea Tow® Shares Results from Annual Member Survey
 
Insight & Trends Capture Snapshot of Members’ Preferences and Needs
 
Sea Tow, recognized throughout the marine industry as Your Road Service at Sea®, released its findings from its annual member survey. The purpose of which is to collect real time data and provide an accurate snapshot of members’ needs to ensure its best possible services are available to deploy.
 
The survey, which generated over 7,800 responses, captured feedback on a variety of topics. Despite the sharp rise in fuel costs, over 50% of boaters reported no anticipated change of their boating season activity due to this current uptick in prices. Results also showed that over 65% of boaters do not plan to make any boat renovations or improvements this year. Sea Tow members prioritize their time spent on the water, with 85% of boat usage identified primarily for fishing and cruising purposes.
 
Additionally, over 51% of boaters surveyed say they either have a vacation by boat planned or are seriously considering it, with only 10% reporting fuel costs as a deterrent. After past seasons of uncertainty, members are ready to get out and resume travel activities through boating.
 
The survey also showed that of Sea Tow’s services, over 56% of members ranked free boat towing as the most valued aspect of membership services, in part correlating with members’ greatest concern of engine failure. These concerns along with other valuable feedback help Sea Tow best tailor its services, resources and education to both new and longstanding members.
 
“At Sea Tow, we value our members’ feedback and with this valuable insight, we can better target our services while continuing to provide a superior level of customer service,” said Sea Tow President Kristen Frohnhoefer. “Our member survey has proven to be an effective way to communicate with members and allows us to best anticipate these needs now and into the future.”
 
With a Sea Tow membership, boaters pay one annual rate and receive the most comprehensive member benefits available in the market. Sea Tow has boats on the water to service with 24/7 dispatch. Sea Tow offers its members free boat towing in their home area, unlimited dock-to-dock towing on all boats, alternatives to towing such as battery jumps and fuel delivery, nationwide offshore coverage, and can provide other on-water services including boat salvage and recovery, vessel for hire, and more.
 
Sea Tow has been on the forefront of on-water assistance since 1983, with more than 500+ ports nationwide including the United States, Puerto Rico and the U.S. Virgin Islands. The member-driven, franchise-based concept, coined by Captain Joseph Frohnhoefer, was established in Southold, NY, when the United States Coast Guard ceased response to non-emergency assistance calls. Today in addition to on-water assistance, the franchise network handles salvage and recovery missions, and responds to natural disasters, environmental hazards and oil spill cleanups.
 
About Sea Tow Services International, Inc. 
Sea Tow Services International Inc., better known as Sea Tow®, has been the innovative and premier leader of on-water assistance since 1983. Servicing the United States, Puerto Rico and the U.S. Virgin Islands, members are provided with a 24/7 direct connection with Coast Guard-licensed captains. The pioneering concept, founded by Captain Joseph Frohnhoefer, was established in Southold, NY when the United States Coast Guard ceased response to non-emergency assistance calls. 
 
In addition to on-water assistance, the franchise network handles salvage and recovery missions, and responds to natural disasters, environmental hazards and oil spill cleanups.
 
Visit seatow.com to learn more. 
 
 
Dockwalker Training and Refreshment Training
 
For the Marina Bulletin
 
A Vessel Safety Check Will Keep Your Boat
Up-to-Date with New Boating Safety Equipment Regulations
A no cost, no penalty vessel safety check ensures you’re in compliance
How do you know your boat is ready for a safe summer boating season and complies with new U.S. Coast Guard regulations? A no cost, no penalty vessel safety check from the U.S. Coast Guard Auxiliary and U.S. Power Squadrons can help, and to get one all you have to do is go to cgaux.org/vsc. Appointments can be made for a vessel examiner to come to your boat or you can learn where scheduled inspections are taking place around your town.
 
Upon successful completion, the vessel is awarded a U.S. Coast Guard / Auxiliary / U.S. Power Squadrons decal that informs law enforcement and safety agencies that your boat was in full compliance with all federal and state boating laws during a safety check for that year. The program is sponsored by the BoatUS Foundation for Boating Safety and Clean Water.
 
“With the recent changes in regulations on engine cut-off switches as well as changes to fire extinguishers and new 12- year expiration date, a free vessel safety check can help ensure your vessel is in compliance,” said BoatUS Foundation president Chris Edmonston. “It also gives you peace of mind that your boat meets federal safety standards and that in an emergency you will have the necessary equipment to save lives and summon help.”
 
Boat clubs, marinas, boat yards and municipalities with launch ramps are also encouraged to reach out to their local U.S. Coast Guard Auxiliary or U.S. Power Squadrons to schedule a vessel safety check day at their property.
 
About the BoatUS Foundation for Boating Safety and Clean Water:
The BoatUS Foundation for Boating Safety and Clean Water is a national leader promoting safe, clean and responsible boating. Funded primarily by donations from the more than 800,000 members of Boat Owners Association of The United States (BoatUS), the nonprofit provides innovative educational outreach directly to boaters and anglers with the aim of reducing accidents and fatalities, increasing stewardship of America's waterways and keeping boating safe for all. A range of safe and clean boating courses – including the nation's largest free online boating safety course – can be found at BoatUS.org/Courses.
 
Construction Corner
 
Lake Berryessa Markley Cove B Dock Replacement
Conveniently located between the oft-visited Napa Valley and the small town of Winters, CA, Markley Cove Marina is nestled into the southern shore of Lake Berryessa, considered by locals to be California’s “best kept secret”. Originally built in 1959, the family-owned Markley Cove Resort offers year-round recreation, with various types of boat rentals for visitors, as well as tenant slips for houseboats and smaller fishing boats.
 
Over time, B dock at Markley Cove had reached the end of its serviceable life and required replacement. Recently, Bellingham Marine replaced B dock consisting of a mainwalk with (76) 26-foot long slips, all covered by a metal roof. The steel truss floating dock system, which is common among lake marinas, was upgraded to a state-of-the-art concrete Unifloat® system, which provides a longer lifespan and added stability in comparison to the steel truss system. Plus, the modern rounded finger ends make leaving and returning to the slip stress free.
 
Bellingham Marine designed and built the dock system, designed and installed new electrical, and erected the new metal roof system which provides protection from the elements for boaters and their vessels. The metal roof covering the mainwalk and (76) 26-foot long slips was erected to cohesively match up to a portion of the existing roof structure that remained in place. While this was a challenge, BMI’s experience over the course of many projects allowed the team to successfully meet this challenge.
 
BMI installed all new electrical, which included the design, electrical installation, and new power centers. With the concrete dock system, the electrical system is encapsulated within the float, providing more protection from the elements and a clean, uncluttered appearance.
 
Another important feature is the cable and winch fairlead/anchoring system that BMI installed, allowing the marina operators to adjust the marina placement depending on the fluctuating water levels, which can vary significantly depending on the amount of rainfall.
The Last Word
 
To all of our MRA Members and Future Members
 
If you missed 6th Annual California Boating Congress, you missed the best one we have had in the 6 years since we started the event. A special thank you to the three lobbyists, and our Co-Hosts who worked together to create an amazing experience.
 
Save the Date for the 50th Annual MRA Educational Conference and Trade Show in partnership with CAHMPC on October 18 – 20, 2022 at the Hilton Santa Barbara Beachfront Resort. This year’s theme is Creating a Sustainable Future. Information will be available on the website in mid-May.
 
To our members, the website now requires an additional step when signing in. You will be prompted to provide confidential answers to questions before performing any other actions on the website. This will involve choosing four of nine possible questions to provide answers to. Once the questions and answers are set, you will then be able to proceed on the website as normal.
 
Our FREE Educational Series webinars are still available for viewing and can be accessed at: https://www.marina.org/cpages/mra-educational-series-seminars. 
 
To our trade members, please send me your press releases on new products or services you might have. The Trade Member Highlight section is a free opportunity to advertise them! I am reaching out to all of you and asking you to send me a press release when you have a new product or service that you would like for us to highlight. There will be one each month and will be placed according to submission date. This is one more way for us to promote your support and dedication to the association. We would also like to be included in your list of press release recipients.
 
Many times the contact name for membership changes during the year and unless it is around renewal time, we may not be aware of the change. Please take a look at your profile and make sure to let us know if there are any changes in contact names, addresses, phone and fax numbers or email addresses so we can have the most up-to-date information for you. Also, if you do not have at least 1 logo and 1 photo (of your marina or product) please email them to mra@marina.org so they can be uploaded. You can now also add a YouTube video if you have one.
 
Thank you and stay safe!
 
Mariann Timms
Operations Administrator